TASTER: Marketing Mix

Last updated: May 5, 2021
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What is a marketing mix and why do you need to know?  Often people consider marketing as merely the promotional elements of a message. In fact there’s a whole lot more to it then that.  The marketing mix consists of is know as the Four P’s:

  • Product (or service)
  • Place
  • Price
  • Promotion

And… sometimes a fifth P

  • People

In this TASTER you’ll explore the meaning of the marketing mix and learn how to apply it to your organisation.